It is well know for every professional SEO that link building is the key to obtaining a successful search engine ranking. Conventional SEO wisdom is telling that more links pointing to a website are giving it more of a chance to be noticed by the search engines and populating their index

Have we forgotten the websites main mission: present ideas, services, products, institution, educate people and improve our life daily? Is the keyword frequency affecting the website’s content quality? Not at all.

SEO techniques are only bringing in the first pages of the search engines results, which are the best sites that are able to give relevant and useful information using honest and appropriate techniques. Links are not hurting the site relevance. They must only make the site’s popularity grow to reflect its qualities.

But we cannot ask if the sophisticated and sometimes irrelevant SEO techniques are damaging the Internet's main qualities. Unscrupulous link building methods can have an uncertain effect on search engine algorithms.

Search engines have sometimes responded favorably to link building techniques, which means creating inbound links is now a good possibility to increase the website's Page Rank. But building inbound links must not become a sport, giving a frivol aspect to search engine's efforts to rank websites.

The desire to improve the pages' rank is generating link farms, spam techniques, duplicate web sites content, and keyword generated link pages. All are trying to trick search engines to obtain high ranks with any price. Google is well aware of this, which is why a website will be penalized for doing so.

Is link building damaging the entire Internet? Is it ruining its main function? Google, Yahoo and even MSN are trying now to give the right place to every SEO technique. Many sites have high ranks without link techniques or with very few links. But these links are very high quality. SEO must be building more than just simple inbound links.

Why so many problems about the link building role? Unscrupulous link builders may contribute to the poor quality of search results, and this can seriously affect the whole Internet relevance.

These fears are concerning the fact that there is only a matter of time before search engines will reduce substantially the place they are giving now to inbound links' number and quality.

Some search engine optimizers are making a substantial effort to have inbounded links form high-classified web sites. This is why their sites are always high ranked, and this is the way to maintain high positions without web site content relevance, style, high quality or information relevance.

To start getting high quality links to your site, you may want to try joining a linking directory. Here you are able to check your backlinks to make sure the other sites are linking back to you. Google and other search engines do not favor a site that has hundreds of links with no backlinks. A great directory to join is:


It is well know for every professional SEO that link building is the key to obtaining a successful search engine ranking. Conventional SEO wisdom is telling that more links pointing to a website are giving it more of a chance to be noticed by the search engines and populating their index

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