Social Networking Service (SNS) dominates the headline again. Fights seem no ending point. Enterprises and groups around the world determine to gain some ground on it. On December 12, 2008, Alibaba Group officially declared its investment plan of RMB300.000.000.00 in 2009 on Yahoo Koubei (www.koubei.com) which will concentrate on electronic life services with life service as its core and Yahoo Relation its prop, according to Xinhua Press, the biggest news press in China.

As it stated, Yahoo Koubei schedules to provide a life service platform for consumers and hopes to construct a framework of three big life service circles in Beijing, Shanghai and Guangzhou to meet people's public and diverse needs. Compared to the news from China Economy Times ( a comprehensive economy newspaper in China) that on October 13, 2008 Alibaba Group subsidiary Yahoo China released a social networking product names as Yahoo Guanxi (Yahoo Relationships), Alibaba's SNS program is progressing. Early in 2006, ECVV.com, an aggressive B2B competitor against Alibaba.com and the first B2B platform who adopts the term of pay for performance in the world, established its SNS website (www.6sns.com) for business friends-making. The competition starts unveiling.

Meanwhile, Tencent.com, one of the biggest internet service website in China who owns the biggest portal website (www.QQ.com) in China, released its xiaoyou.qq.com (a social networking website for campus users) in 2008 in a move that defeats the widespread campus SNS website (www.xiaonei.com) in China.

Myspace.com and Facebook.com, two of the Three Big among social networks, have been watchfully fighting for the number of unique visitors for a long time. Myspace.com has kept moving ahead. Unfortunately, data released by Comscore showed that Facebook.com caught up to Myspece.com in terms of unique worldwide visitors in April, 2008. Myspace.com won't sit still waiting for judgment. News from the Leb Web conference held in Paris, France on Monday on December 7, 2008, proofed it that Myspace.com will work with Google.com to launch their MspaceID through which visitors can login in other sites without registering again on the internet. It is said that Myspace.com will synchronize users' feed activity, just like Facebook Conncet which was released previous days, and enable users to visit the third-party sites with their MyspaceID.

In March this year, $850.000.000.00 was pumped by AOL into Bebo.com, the third biggest socil-media Website, to regain its marketshare in the U.S after it was defeated in its strongest market, Britain, by rival Facebook.com. Afterwards, on December 11, the newly Bebo.com come to our eyes with three function adding for a new round competition.

Rivals remain restless. If we say SNS war has broken out, now it is white-heating. Although we can't make sure who the winner will be, we can witness their newly-launched tools from this moment on and users are benefited.


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