Copyright © 2007 Jeff Schuman

Several years ago article directories took off as a great way to get traffic to your website. Today that is still true with blogging adding another aspect to article marketing. Many people want to take advantage of building content on their sites, but do not know how to write articles, or do not have the time to write their own.

In this article we will look at 4 reasons you might want to hire an article writer.

1. Articles give you credibility from your reader. As they are picked up by various directories or ezines you get a viral effect that spreads your name all over the internet. The more articles you have online the more exposure you can get and the more you become known as an expert on the topics you are writing about.

Hiring an article writer allows you to build up this credibility and all you do is pay for the article. As long as it is 100% exclusively yours you can copyright it as your own and use it however you want.

2. Hiring an article writer is a good idea if you are unsure about how to write a quality article. A good article writer can structure your article with proper keyword relevancy for both the reader and for search engines. There is a trick to getting a article put together and you may not know how to do it.

3. Not all article writers are created equal so be careful about who you hire. Many times you get what you pay for. If you have ever paid for sub par articles you know what I am talking about. Fresh content, exclusive articles are what you want. Getting articles that are rewritten can be a problem for you in terms of duplicate content.

4. The best way to use articles you pay for is to put together a long term campaign for them. This means several things.

- You need a keyword list of several hundred keywords that the articles will be written around. This means you will be having hundreds of potential articles written and will allow you to dominate your market in the long run by using articles you have written to help you do that.

- You should use your articles several times a week in your blog and to build web pages.

- To get your articles online use a quality article submission service such as Submit Your Article. They are good because they offer a free program called Article Leverage which allows you to take one article and quickly turn it into hundreds of unique versions.

- You want to hyperlink the primary keyword of your website in your bio box on every article. If you do not have a bio box have your article writer write one for you. After you begin to build up backlinks for your primary keyword then hyperlink the keyword for each article back to inner pages or blog posts to deep link those pages.

If you find a good article writer hang on to them. You can use them for blog articles or website articles on an ongoing basis. To compete online today you need fresh content on a regular basis. Hiring an article writer is an inexpensive way to do that and you get all of the credit for writing them!

Jeff Schuman invites you to visit his article writer website for exclusive website and blog articles and multiple article discounts. To read his free make money online ecourse "P" Your Way To Online Success please visit his Team-Schuman.com website.