With a recession on, it is natural that more people are turning to the internet in search for bargains. Online auction sites and marketplaces are the perfect place to go.

Shoppers like online auction sites and marketplaces for a variety of reasons. That is where they can find rare collectibles and a myriad of unusual items. They also appreciate the convenience of shopping 24 hours a day from the comfort of their homes. They also enjoy the thrill of bidding. However, now more than ever, they appreciate the fact that online marketplaces is where they can find everyday items at bargain prices - and perhaps also a "luxury" or two. For life would be a very dull affair if we could not spoil ourselves occasionally!

Seller knows that and they are lowering prices to lure customers. Therefore, this may be your chance to get that item you've been looking for at a discount rate. Sellers on online marketplaces - just like wholesalers - have low overheads. That is why they can to charge lower prices than competitors, both online and offline. Of course, if the deal seems too good to be true, you as a buyer should approach the purchase with extra caution. Sometimes there is a "fishy" reason for that unbelievable deal.

And how do you know that the stranger selling something to you will deliver on his or her promise? After all, you as a buyer need to pay for the item won and then wait - more or less patiently - for it to be delivered. Some people are still afraid of buying of paying before they have something in hand. However, if you go into it with your eyes wide open you should not experience any problems.

As a rule, online auction sites on which consumers trade directly with other consumers have a special system to ensure that all transactions unfold in a safe and satisfactory manner. That system is called a rating or feedback system. Buyers and sellers rate each other on the basis of every transaction concluded on the site. This means that buyers and sellers are under constant scrutiny and goes a long way towards keeping both parties honest and straightforward.

And if in even these cash-strapped times you happen to run into stiff competition for an item on which you set sights, here are several hints from experienced buyers on how to win an online auction: bid amounts (for example, R37.10 instead of R35); place an automatic bid; and, if you have time to monitor an auction, wait until the final moment to place your bid.

bidorbuy.co.za is South Africa's largest online marketplace. Buyers and sellers come to bidorbuy to buy and sell virtually anything in auction format or at fixed prices. Contact details: bidorbuy Marketing Department; email promotion@bidorbuy.co.za, web site www.bidorbuy.co.za